Having danced my way through the dazzling world of Advertising and Creative Direction, waltzing between B2B and B2C, I've excelled in crafting campaigns that not only catch your eye but also make your heart skip a beat (or at least a click). But hold onto your hats because there's a twist in this tale!
One day, I had an epiphany that design is like an iceberg – what you see is just the tip of the creative iceberg. So, I decided to plunge into the mystical depths of User Experience Design. Yep, I traded my advertising cape for a UX superhero suit!
I packed my bags and headed to Centennial College in Toronto, the land of maple syrup to pursue a post-grad in Interactive Design. It was like discovering a secret passage to a world filled with wireframes, personas, and usability testing.
Now, picture this: I, with a background in marketing and a flair for visual design, decided to dive even deeper. I wanted to go beyond the flashy visuals and make sure users had a grand old time while navigating websites and apps. It's like being the host of the coolest party, but the party is a website or an app, and the guests are users!
So, there you have it – from crafting campaigns that make you go "wow" to creating user experiences that make you go "wow, that's easy!" It's been a wild ride, and I'm just getting started.
